Future plc to Acquire Consumer Division of AnandTech Publisher Purch
In a change of pace from the usual, we have some news about ourselves this morning.
Future plc, a competing UK publisher, has announced that they will be buying the bulk of Purch, AnandTech’s publisher. The deal will see Future acquire Purch’s publisher services division (ad sales) along with the Business-to-Consumer (B2C) group. The vast majority of Purch’s publications – and essentially anything that you might read – are organized under the B2C banner, including AnandTech, Tom’s Hardware, and Space.
The deal is valued at $132.5 million USD, and is expected to close on August 31st. As Purch is a privately held company, the deal has already been approved by Purch. Meanwhile Future will be seeking shareholder approval to issue new shares to pay for the acquisition.
Once it closes, the acquisition will see all of Purch’s B2C brands joining Future’s existing brands across the globe. In the technology space this includes TechRadar, GamesRadar, and PC Gamer. Ultimately Future is looking to strengthen their own technology publishing services, and this deal is expected to make them the top tech publisher in terms of comScore rankings.
Speaking off the cuff here, at this point I have not been informed of any acquisition-changes planned for AnandTech. We remain a strong site in traffic and the depth of our editorial content, and I do not see that changing. In the meantime as the deal moves towards closing, I'll be sharing any new and relevant details with you, our loyal readers.
At any rate, I’m expecting Purch to release its own press release later today, which may contain a bit more information.
Source: Future plc