Microsoft Fall 2018 Event Live Website (4pm ET, 8pm UTC)
03:54PM EDT – It's about that time of year again. It's time for Microsoft's fall event of 2018, imaginatively titled the 'Oct. 2 Event' and described in advance in just as much detail
03:56PM EDT – Unofficially, of course, Microsoft's upcoming new Surface products are more-or-less the headliner
03:59PM EDT – Frank shaw now starting the show…
04:00PM EDT – Among the items on the docket, Modern Live services and Surface
04:01PM EDT – Now starting with the somewhat general 'Modern Life' segment
04:02PM EDT – All about the 'whole life' and saving time
04:03PM EDT – And a video rolling about a family and how they use technology
04:05PM EDT – 'Three dynamics that shape our product strategy'
04:05PM EDT – First is the new non-9-to-5 work/life balance
04:06PM EDT – Second, a constant battle for our attention
04:06PM EDT – The biggest case-in-point, the modern smartphone
04:06PM EDT – And lastly is a desire for meaning
04:07PM EDT – Microsoft's angle is personal productivity (naturally)
04:08PM EDT – Organizing and developing your whole life
04:08PM EDT – This comes in 5 parts. #1 is Surface
04:09PM EDT – #2 is phone/PC integration and cross-access
04:09PM EDT – #3 is saving time, and organizing your time
04:09PM EDT – (Time to start using Outlook for groceries and family dinners)
04:10PM EDT – #4 is peace of mind, basically meaning security
04:10PM EDT – As well as mitigating interruptions like hacking incidents, etc
04:10PM EDT – #5 is 'unlock your creativity'. 'Everyday AI brought into Office 365, Surface Pen'
04:11PM EDT – Also announcing the Windows 10 October 2018 Update, available today
04:12PM EDT – Now time for the chief product officer
04:12PM EDT – 'Why do we make our products? It comes down to one word: people'
04:12PM EDT – 'People who want to do more, create more'
04:13PM EDT – And now talking about 'technology in the background'
04:14PM EDT – He wants to make a point about 'flow', and there's a small video playing of his daughter playing the piano that as an example
04:15PM EDT – All the mechanics of the piano have to mold to her, etc, is what he's saying
04:15PM EDT – 'For people to get into their flow, the technology needs to fade into the backgroud'
04:16PM EDT – (by the way, this is not a non-contentious argument. The sheer existence of PC enthusiasts is somewhat at odds with this idea'
04:17PM EDT – Bringing this around to Surface. 'People who use Surface, love Surface'
04:19PM EDT – Anyway, if you've been paying attention to the marketing angles of modern tech companies, you get the idea
04:20PM EDT – Anecdote heavy and difficult to convey through live Website in both message and meaning
04:20PM EDT – But the concepts at play are really about 'it just works'
04:21PM EDT – And now a video on the new Surface
04:22PM EDT – Microsoft Surface Pro 6
04:22PM EDT – Yes, the black finish is real
04:23PM EDT – And they've stuck a quad-core CPU in there, too
04:24PM EDT – Talking about holistic design, faster performance, better battery life
04:24PM EDT – Comparing directly to iPad Pro and Macbook Pro
04:25PM EDT – And now a video on the Surface laptop
04:26PM EDT – Surface Laptop 2. This is the successor to the Surface-branded conventional form factor laptop
04:27PM EDT – Talking about the keyboard and how the typing experience really defines a laptop when working on the go
04:28PM EDT – Instant On, better battery life, 'AI is throughout the product, you don't need to see it'
04:29PM EDT – 1500:1 contrast, 8th gen Intel quad core, PixelSense touch
04:30PM EDT – Surface Pro i5 starts at $899
04:31PM EDT – Now going into some of the ideas behind the original Surface, in terms of breaking the barrier between tablet and laptop
04:31PM EDT – Leading up to breaking the barrier between the flow between smartphone and PC
04:32PM EDT – (if only Windows phones were still alive)
04:33PM EDT – Switching gears to Windows 10 October 2018 update
04:34PM EDT – Starting with organizing your life, since everyone is busy
04:35PM EDT – Upcoming feature for Outlook: To-do Task sidebar
04:35PM EDT – With calendar integration
04:35PM EDT – Across devices as well
04:36PM EDT – And also talking about the Android Microsoft Launcher
04:36PM EDT – A number of new features in beta available today
04:38PM EDT – Other features, like integrated quick translate
04:38PM EDT – 'Everyday AI'
04:39PM EDT – Your activity is all going to be in the 'Timeline', so you never need to remember where you saved XYZ file. Powered by MS Graph
04:41PM EDT – And now moving onto Windows getting notifications from your phone
04:41PM EDT – It's a Phone app now available in the October Update
04:42PM EDT – Your phone on your PC, in other words
04:43PM EDT – And that includes features like accessing apps (for example, Snapchat, as is being shown in the presentation)
04:45PM EDT – But also means that you can drag-and-drop phone photos into something like PowerPoint
04:46PM EDT – Back to Panos now (the Surface guy)
04:47PM EDT – And now for another product. The Surface Studio
04:48PM EDT – A new Studio 'for more of the high end graphics you need'
04:48PM EDT – Unsurprisingly a video that we can't record (and for an event that is not livestreamed)
04:50PM EDT – Surface Studio 2
04:51PM EDT – And getting Stevie to talk about the technology in it
04:52PM EDT – 192 DPI, 13.5M pixels on 3:2 aspect ratio, DCI-P3 gamut (same as studio 1)
04:52PM EDT – Two new things for the Studio 2: a new oxide transistor color, and new LCD tech (unspecified)
04:53PM EDT – Better aligning the liquid crystal to the polarizer, permitting deeper blacks
04:54PM EDT – So 'creators need more' for graphics. And so Studio 2 introduces Pascal
04:55PM EDT – And 2 TB SSD (a big increase from the Studio 1 SSHD offerings)
04:57PM EDT – And a 6 TFLOPS GPU, which is 1070-ish (officially 6.5 TFLOPS)
04:57PM EDT – Now talking about the Surface Pen
04:58PM EDT – And the AI word again. Automatically converting writing to typed letters
05:00PM EDT – And looking at using the Surface Pen with the Windows 10 Mail app (not to be confused with the Outlook application)
05:02PM EDT – Doodling a handwritten email reply to his daughter
05:02PM EDT – And another Surface product
05:02PM EDT – Surface headphones
05:03PM EDT – With Cortana, call answering, wireless, adjustable sound cancelling
05:06PM EDT – Studio 2 and Headphones will be available this holiday, the others available for preorder now
05:06PM EDT – And Microsoft Surface All Access starting at $24.99/month
05:08PM EDT – And an interlude for a thank you, and a closing video
05:10PM EDT – Overall, the lineup is very much iterative. Evolutionary not revolutionary is the usual schtick to say. Not that that is necessarily a bad thing, as the Studio 2 is getting some much needed upgrades in the new graphics card
05:12PM EDT – Otherwise, pricing is another element but that info has been disclosed separately and not covered in the presentatino
05:15PM EDT – Ultimately, the most unusual element, the headphones, are yet to be launched. We'll check those out in the hands-on showcase, which is starting now
05:16PM EDT – On that note, we'll sign off to take a peek, and we'll be sure to let you guys know with the hands-on impressions. Thanks for joining us!